Notes from the long way round

Accessibility is sometimes treated as a legal box to tick, but it is really an opportunity. Designing for everyone means a larger…

Most people do not read a webpage word by word. They skim, hunting for the part that matters to them. If your…

A beautiful template can make a website look professional in an afternoon, and there is nothing wrong with starting there. But a…

Most websites are complicated. They are cluttered with options, overflowing with text, and confusing to navigate. That is precisely why simplicity works.…

A visitor can be interested, convinced, and ready to act, and still leave if they do not know what to do next.…

Almost nobody signs up for a newsletter hoping to receive more spam. They sign up because they expect something useful in return:…

Meetings about website changes often turn into battles of opinion. One person loves the blue button, another swears by green, and nobody…

Trust rarely arrives in one dramatic moment. It accumulates in small things: a typo that is not there, a link that works,…

Some businesses treat their contact information like a secret, burying it behind menus and forms that ask for a lifetime of details.…

For years, designers worried obsessively about the fold: the part of the page visible before any scrolling. The fear was that everything…